#9

The popular Bollywood movies in India and the middle east are a big part of culture in those countries. So big, that an Israeli arms dealer used the film style as a promotional video describing the benefits of Indo-Israeli defense trade relationship.
The advertisement was shown at Aero India 2009, and a company representative was questioned about the nature of the video. He said that the purpose was “to help build familiarity between India and Israel and Rafael.” Some critics have responded well to the attempted methods, while others have criticized it more harshly. Stephen Trimble, on his DEW Line blog called it a “catastrophic collision of Bollywood and the arms industry, and dared readers to watch the video “and, if you’re able, immediately erase the awful tune from your brain.”
I'm not sure how effective it would actually be in creating a weapon-trade alliance, but it might be a good start in winning over the people's favor of the agreement. Although the video is obnoxious, it does compare to Bride and Prejudice that we watched in class.


Mackey, Robert. "Israeli Arms Dealer Tries Bollywood Sales Pitch". New York Times. 10 February 2009. 1 March 2009.
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